Your website is the core of your business marketing plan and the way your site is designed is crucial to your online success.
PolAcc Web Development specialise in designing low cost websites for small and medium businesses. One of the reasons for our success is our local design consultants who will discuss your requirements face to face, get an understanding of your business and explain how we can create a strong online presence for your company.
Services provided by PolAcc Web Development are as follows:
1. Planning and Analysis
Research, planning and an assessment of the client’s needs is a vital step in developing a website.This first step is actually the most important one, as it involves a solid understanding of the company it is created for. It involves a good understanding of you – what your business goals and dreams are, and how the web can be utilized to help you achieve those goals. An efficient means of content collection needs to be established to maintain consistency and quality. It should be clearly outlined at the outset, the amount of expected content and its function.
Certain things to consider are:
- Purpose. What is the purpose of the site? Do you want to provide information, promote a service, sell a product… ?
- Goals. What do you hope to accomplish by building this web site? Two of the more common goals are either to make profit or share information.
- Target Audience. Is there a specific group of people that will help you reach your goals? It is helpful to picture the "ideal" person you want to visit your web site.
- Content. What kind of information will the target audience be looking for on your site? Are they looking for specific information, a particular product or service?
As part of the planning phase, it is important to incorporate elements such as the company logo or colors to help strengthen the identity of your company on the web site.
Conducting a competitive analysis is also an important part of the job. A good competitive analysis not only produces usability metrics but also aids decision makers in their strategic goal-setting and planning. Every company that has a handle on their market space knows who the competition is. And just about every company has a list of companies on their "target list" - that special subset of companies that they want to beat soundly in the marketplace. A good analysis and subsequent report can provide the necessary information to influence a decision regarding Web site deployment.
2. Domain Name Registration
Registering a domain name creates your credibility on the Internet. Use domain names to support your business and assist in creating a dynamic online presence. Your domain name establishes your online identity and increases branding, marketing and communication opportunities.
If you have not already got a domain name, you will need to register one. PolAcc Web Development Support Team is available to answer questions and assist with all of your domain name registration needs.
3. Design and Development
The design process is largely governed by an assessment the website's target audience, established in the planning phase, as they are its ultimate users and will determine a website's success.
Our web designers will create one or more prototype designs for your web site. A prototype is a working model of the site or key aspects of the site, allowing for feedback and revision of functionality. The important reason for this is that it gives you the opportunity to express your likes and dislikes on the site design. Elements such as interactive contact forms, animations or e-commerce shopping carts are implemented and made functional during this phase, as well.
4. Search Engine Optimisation (SEO)
SEO is an important Internet marketing strategy.The goal of SEO is to help increase your site's visibility in search engines.
Some of our SEO services:
- keyword research
- on-site hierarchy analysis
- web site diagnostic checks
- meta data creation
- image optimisation
- sitemap creation
- keyword rank and traffic tracking
A web hosting service allows your website to be stored on the World Wide Web, and be made accessible to anybody who wishes to view it, anywhere and anytime.
PolAcc Web Development offers shared hosting which is the most commonly used and most affordable way of getting your website online quickly. Essentially, you rent disk space on our servers and we manage the server administration. PolAcc Web Development offers various web hosting packages. Which hosting package is most suitable for your company depends partly on the type of information you wish to have on your site.
At this point, our specialists will attend to the final details and test your web site. They will test things such as the complete functionality of forms or other scripts, spelling, broken links, as well last testing for compatibility issues (viewing differences between different web browsers), ensuring that your web site is optimized to be viewed properly in the most recent browser versions and devices.
Once the development version of the web site has been accepted by the client, we can upload the web site files to a server/hosting space and the completed web site will be serving out under the chosen domain name - this marks the official launch of your site, as it is now viewable to the public.
One way to bring repeat visitors to your site is to offer new content or products on a regular basis. Our web designers will be more than happy to continue working together with you, to update the information on your web site. PolAcc Web Development offer maintenance packages at reduced rates, based on how often you anticipate making changes or additions to your web site.
Website Management Contracts
If a client wants us to provide a monthly service to them consisting of website visitor reporting and analysis, ongoing SEO, regular web site backups, site updates or domain renewals - we can tailor any bespoke requirement to a clients specific needs.
Contact us now!
Whether you are just getting started with a web presence, or you already have something in place but it is not as effective as it should be, feel free to reach out to us at anytime. We look forward to speaking with you.